Back to the Roots is building a Counter Culture movement to Undo Food™. We’re challenging ourselves and our community to radically shift the way we think about every aspect of food— from how we learn, buy, grow, and share meals with loved ones. Join us in this movement and reconnect with your food.
In a culture that keeps
In a college class, we learned mushrooms could grow entirely on spent coffee grounds. After watching hours of how-to videos and turning our fraternity kitchen into a big science experiment, we eventually decided to give up our corporate job offers to instead become full-time mushroom farmers. What started as curiosity about urban farming has turned into a passion to Undo Food™ and reconnect families back to where it comes from through fun and delicious ready to grow and ready to eat products.
And that passion to Undo Food is what took us from organic mushroom kits to stoneground breakfast cereal. Sometimes, we want to grow food ourselves, taste the absolute freshness, and show kids how mushrooms or herbs grow. And at the other times, we’re busy, running out the door, and we just want to eat something – like breakfast cereal – that’s already been cooked for us. But we believe the underlying trust, transparency, and consciousness shouldn’t change from the produce aisle to the grocery aisle, or from ready to grow to ready to eat. We believe in a future where all food comes from the kitchen, not a lab; and where R&D teams aren’t biochemists, but our grandparents.
We hope you join us & the Back to the Roots family as we work to Undo Food and connect back to where it comes from.
Alejandro & Nikhil